Symbiotic: Denoting a mutually beneficial relationship between different people or groups.

Are you and your clients in a symbiotic relationship? 

I think most financial professionals can see the benefit to their clients if they offer cash flow advice but, over the years, I’ve noticed that some professionals don’t see what’s in it for them. For a relationship to be truly symbiotic, both parties need to benefit. So it’s fair to ask yourself, what’s in it for you?

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What is in it for you?

  • Learn how to get information in advance of meetings
  • Avoid sitting in front of non-ideal clients
  • Measure the value of your advice, which doesn’t rely on the market, or financial products you cannot control
  • Free up more cash flow to help your clients fund their goals, including protecting their finances with insurance, and building assets with investments
  • Create a recurring revenue opportunity within your fee-for-advice services
  • Spot opportunities to help your clients take advantage of, and identify threats to their financial health faster
  • Leverage a process that can easily be passed to others on your team without building anything from scratch

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What’s in it for your clients?

  • Behaviour-based strategies that are easier to follow because they’re designed for real people with busy lives
  • Ability to fund more of their goals and reduce their financial stress
  • It’s easier to get on the same page with their partner, and instill strong financial skills in their children
  • Finally get advice on the area of their financial lives that tends to cause the most stress
  • Free-up cash flow to fund short-term goals too, so they can get more of what they want and still carve out enough to fund longer term goals, like retirement 
  • Access strategies to help reduce their total interest costs on their debt
  • Practical advice that is easy to implement, making them feel safe to fully commit to their financial plan
  • Ability to see the verifiable and measurable value of the advice they’re receiving 
  • Increased feelings of trust and confidence in their financial plan and their advisor

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Cash flow planning is an opportunity to have a deeper symbiotic relationship with your clients. You’ll both get more out of your relationship when you add this service to your process. Do you want to find out more about how all of the benefits work for you and your clients? Let’s talk. Book a demo here. 

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About CacheFlo

CacheFlo is a financial education company that builds eLearning and tools to help financial professionals and individuals make behaviour-based changes, which allow them to get more life from their money. We want to make it easier for people to predict the impact of their financial choices before they make them.

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About the Certified Cash Flow Specialist (CCS) program

CCS professionals go through enhanced cash flow-based training to develop the skill set to deliver behaviour-based cash flow advice. They start the financial planning process with a cash flow plan to genuinely help their clients get more life from their money.

About the Real Life Money program 

An annual, digital, behaviour-based program that teaches employees everything they need to know and do to become financially capable. Our proven financial wellness program that combines online workshops, microlearning, and a powerful app called Winton that puts financial capability, confidence and control into the hands of every employee. Learn more.

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